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Twitch Launches ‘Creative’ Streaming Category And Everything Old Is New Again

on Thursday, Oct. 29th

Twitch–pretty much the undisputed king of Internet video game streaming no matter what YouTube wants to have happen–has begun to spread its wings into other categories. Today they launched Twitch Creative, which features artists live streaming their creative process, and a whole bunch of Bob Ross painting videos for your ASMR needs. (Bree Bouwer of Tubefilter has a good breakdown of the features.)

Here’s the funny thing about this: Twitch got its start as an outshoot of Justin.TV, the first livestreaming/life logging site that began with one guy streaming (pretty much) everything he was doing online. It gathered a lot of mainstream press attention and launched a few other live streaming celebrities–like iJustine–but Justin.TV as a platform under that name never took off the way Facebook or Twitter did. There just wasn’t enough bandwidth on the one hand and the lack of focus in terms of content didn’t help.

Yet there was a core group of gamers on Justin.tv, and that part of the site was spun off and branded as Twitch.tv.

Twitch proved to be way more popular on its own than Justin.tv ever was. Twitch exploded thanks to the rise of MOBA-style games like League of Legends. The rest is known: rising popularity, Twitch Plays Pokemon becomes a media phenomenon, and Amazon comes knocking with moneyhats for the founders. Justin.tv is transformed into Twitch Interactive and made to disappear like a magic trick.

So to find Twitch opening up a landing page for Creative streamers is, in a sense, to see Twitch return to its own roots. A long twisty road dotted with some happy little trees.

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