Noah J Nelson on Thursday, Jul. 10th
This past Febuary Microsoft announced that Cloud and Enterprise Group Vice President Satya Nadella would be taking the reins from departing CEO Steve Ballmer. Since then tech industry observers have been anticipating the moment when Nadella would articulate his vision for the once dominant Microsoft, which has taken a back seat to rivals Apple and Google in the past decade.
At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.
In a long email to employees that the company post for the world to see the new CEO laid out the company’s priorities. Gone are the days of thinking of Microsoft as a “devices and services” company. Instead Nadella demonstrates that he understands that the origins of Microsoft lay in a time when computing power was scarce, and that in the modern Internet age time and human attention have become endangered species.
The whole document is worth reading, as it provides a tool with which to measure the first few years of Nadella’s reign.
Side note for gamers: the new CEO takes the time to note that the Xbox brand isn’t going away. However those who want to get paranoid and practice a little Redmond Kremlinology might want to parse this line closely:
The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming. We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation.
Have at it, forum trolls!