Noah J Nelson on Monday, Jul. 7th
Today’s Internet amusment has been provided by watching the Kickstarter campaign of one Zack Danger Brown, who sought to raise $10.00 in order to make Potato Salad, and wound up amassing thousands of dollars for what was turning out to be a very profitable joke.
The campaign has riled a few crowdfunding watchers up–a joke campaign that does so well when “serious” campaigns flounder was bound to ruffle some feathers. Even I found it annoying until Polygon’s Ben Kuchera showed that the campaign is actually a teachable moment for would be crowdfunding campaigners: the Brown’s campaign is straightforward and entertaining, is not pitched as a sob story, and doesn’t have a whiff of entitlement. Just the scent of eggs and mayo (and hopefully some good spices).
That would be enough of a story without this afternoon’s twist: when the campaign suddenly lost almost $20,000 in pledge money, even while the backer total kept rocketing up. We’ve reached out to Brown and Kickstarter for comment. Did a venture capital prankster get cold feet? Did Kickstarter nix a fraudulent pledge?
Check out the images after the jump.
Here’s what we managed to get from screen caps moments after Jon Poritsky tipped us:
Kicktraq still had a $44K+ total listed minutes after the Kickstarter page itself had dropped to just over $15K.
No matter how you scoop it, $15K+ is still a lot of money for potato salad.