The Strange Case of Potato Salad’s Big Cash Drop

on Monday, Jul. 7th

Today’s Internet amusment has been provided by watching the Kickstarter campaign of one Zack Danger Brown, who sought to raise $10.00 in order to make Potato Salad, and wound up amassing thousands of dollars for what was turning out to be a very profitable joke.

The campaign has riled a few crowdfunding watchers up–a joke campaign that does so well when “serious” campaigns flounder was bound to ruffle some feathers. Even I found it annoying until Polygon’s Ben Kuchera showed that the campaign is actually a teachable moment for would be crowdfunding campaigners: the Brown’s campaign is straightforward and entertaining, is not pitched as a sob story, and doesn’t have a whiff of entitlement. Just the scent of eggs and mayo (and hopefully some good spices).

That would be enough of a story without this afternoon’s twist: when the campaign suddenly lost almost $20,000 in pledge money, even while the backer total kept rocketing up. We’ve reached out to Brown and Kickstarter for comment. Did a venture capital prankster get cold feet? Did Kickstarter nix a fraudulent pledge?

Check out the images after the jump.

Here’s what we managed to get from screen caps moments after Jon Poritsky tipped us:











Kicktraq still had a $44K+ total listed minutes after the Kickstarter page itself had dropped to just over $15K.













No matter how you scoop it, $15K+ is still a lot of money for potato salad.



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