Noah J Nelson on Monday, Jun. 9th
Leading video game live streaming service Twitch announced the latest update to its iOS app last week and it included a much demanded feature: an audio mode. That way, Twitch fans could use the app to listen to live streams of games and other Twitch content the same way one listens to podcasts.
Now it may seem strange at first that there is a desire for a video streaming app that has a mode where you don’t see video, but consider how many sports fans listen to the radio broadcast of a baseball or football game. There, in a nutshell, you have the core appeal of audio-only live streaming. Yet the practice of listening to these streams goes beyond catching a game session.
Surf along popular YouTube and Twitch channels and what you hear is often as vital, or more important, than what you see. While viral videos are still visually driven, regularly scheduled content relies on the gift of gab of streaming and YouTube personalities. Plenty of programming is enjoyed as a background tab in a browser window.
Radio, as a communications medium, has a long life ahead of it. If you want to be a part of that, just remember to attach an image.