Online Video Distributor VHX Reveals Stats

on Thursday, May. 29th

Transparency is one of the great superpowers of the Internet. Its what makes the joy of watching the Reading Rainbow Kickstarter campaign reach for the stars possible, and makes celebrities out of YouTube and Vine personalities. It is also a great tool for helping us understand what works and doesn’t–which can be a risk to the reputation of online services that hide behind marketing bluster.

Which is why online video distributor VHX, which has powered films like Indie Game: The Movie, should be commended for setting up a new Stats page that will update daily. Here creators, fans, and critics alike can see the data on VHX’s film distribution success and struggles for themselves. Depending on your expectations the initial numbers are either awesome or distressing, but no matter what your hopes are for the current state indie digital film distribution it is great to have some numbers to talk about.

Here’s to hoping that other content distribution platforms follow suit.

Read the company’s statement after the jump.

VHX’s Statement:

We’re big believers in transparency and knowledge-sharing, and it’s time to put our money revenue stats where our mouth is. Today we’re launching VHX Stats, which will update daily, so you can watch the market grow as more people sell films and video content directly to fans.

The numbers that we’re putting out into the world so far are:

  • Number of titles for sale
  • VHX total gross revenue
  • Number of total transactions
  • Number of customers who’ve bought more than one title from VHX (something we want to improve)
  • Sales by geographic region

…with more to come. Creators want to have a conversation about the economics of selling their work, and this is our small contribution. Take a look,ask questions, and help us make it better.


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