Noah J Nelson on Monday, Apr. 21st
Television impresario and Avengers director Joss Whedon is no stranger to digital distribution. During the 2008 writer’s strike he famously unleashed Dr. Horrible’s Sing Along Blog, a web mini-series that was sold directly to fans via iTunes during a period of time when Hollywood was barely getting any new material out the door.
Now the genre superstar is turning his attention back to digital first with the surprise announcement of the release of the latest film he’s penned–a “metaphysical romance” starring Zoe Kazan and Michael Stahl-David called In Your Eyes–directly to digital via Vimeo On Demand. The announcement came after the premiere of the film at the Tribeca Film Festival via a video Whedon recorded (on what looks to be the set of Avengers 2).
The film, directed by Brin Hill, is available as a $5.00 rental world wide “on any internet capable device” as the writer puts it. This is the latest release from Whedon and Kai Cole’s Bellwether Pictures, a micro-studio which previously released Whedon’s take on Shakespeare’s Much Ado About Nothing.
It is fascinating to watch one of the most successful creatives in Hollywood experiment with smaller, more personal work in this fashion. At the same time I have to wonder if those who don’t have multi-million dollar paydays can remotely begin to follow his example. (I would hope so, but I’m not sure if the marketplace will ever mature to that point.)