Are Disney’s MagicBands A Glimpse Of All Our Tomorrows?

on Wednesday, Jan. 22nd

MailChimp’s Chief Data Scientist John Foreman isn’t a theme park kind of guy, but he couldn’t wait to get his hands on Disney World’s new MagicBand technology–wearable RFID tags that act as park admission and a means to customize park visitor’s experiences.

In an insightful and witty (“If the NSA were smart, it would buy Candy Crush Saga, change the permissions, and be done with it.”) piece up this week at GigaOm, Foreman uses his first hand account of his family’s trip to the park to take a deeper look at how online tracking methods are leaking out into “meat space”:

“Meat space” (coined by William Gibson in Neuromancer) is a term for the physical world where our bodies (meat) move around and do meat-like things (for example, eat, jog or go clubbin’). The interesting thing about the term is it’s a play on “cyber space” — meat space is an internet-first way of viewing the world.

Is this a dream of the future that excites you, or gives you night terrors?


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