Noah J Nelson on Monday, Jan. 13th
How much is a thermostat and a smoke sector going for these days? How about $3.2 billion dollars, all totaled.
For a thermostat and smoke detector company, that is. Which actually starts to make a bit of sense when the devices in question are smart-thermostats and smoke detectors and the company being bought is Nest, the darling of the “smart houses” set. $3.2 billion is the equivalent of a latte when the one doing the buying is Google, whose market cap is $375.17 Billion as of this writing.
Some of the initial reaction to the news wasn’t so great. The first fear voiced by every tech observer is just what will Google do with all the information that can be ascertained from Nest’s data?
The official stance is that Nest, which will operate as a separate division of Google, will maintain the same stance on user privacy it already does. How long you think that will last depends entirely on how cynical your heart has become.
While we’re talking about acquisitions, Facebook snapped up Branch–makers of the eponymously named link sharing site and the mobile focused Potluck–and will be putting that team to work on what they call “Conversations.” Branch, which got the attention of the technoratti but never managed to knock out a mainstream hit sold for just $15 million, otherwise known as .015 Instagrams.