Image: Matthew Glac for Starbucks

It’s a Shipping Container, It’s a Train, It’s a Starbucks?!?

on Thursday, Jan. 9th

Liz Stinzon (@lizstins) of Wired Design has a great piece up about the experimental stores that Starbucks, the vast coffee empire, is rolling out worldwide.

“[The] intense customization of stores is actually an ongoing effort to make the Starbucks brand a little less brand-y. “What you don’t want is a customer walking into a store in downtown Seattle, walking into a store in the suburbs of Seattle and then going into a store in San Jose, and seeing the same store,” [Starbucks V.P.] Bill Sleeth explains. So how do you make the world’s largest coffee house feel like a neighborhood haunt? The answer: good design.”

As someone who fondly remembers a failed attempt the chain made to so something similar back in the 90’s, and as an unapologetic coffee addict, I approve.

Image: Matthew Glac for Starbucks

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