Music Industry Alive And Kicking: Beyonce Destroys iTunes Records

on Monday, Dec. 16th

So the new massive music marketing campaign appears to be dropping your album with zero pre-hype.

At least it is if your name is Beyoncé.

Apple today announced that BEYONCÉ has become the fastest selling album ever on the iTunes Store worldwide with an unprecedented 828,773 albums sold in just its first three days. BEYONCÉ also broke the US first week album sales record with 617,213 sold and proved to be a global success going to number one in 104 countries.

The previous record holder was Taylor Swift’s “Red” at 465,000 albums sold in the first week of release, which was also released as an iTunes exclusive. Does this mean that the death of music sales has been prematurely announced?

Hold your horses there, pardner. This fifth-studio album from Beyoncé is more than your garden variety LP.

14 songs and 17 videos make up the collection that was put on sale last Friday. The whole set retailed for $15.99 in the United States, which means that each track–video or audio–works out to less than 52 cents a pop.

In other words: this thing is a steal. All the more so when you crack it open and find out that pretty much every video would have won “Video of the Year” at the MTV Awards during the last golden age of videos.

Speaking of here’s a fun tip for those of you in Los Angeles:

Our friends at the LA Music Video Festival are holding an unofficial watching party on Wednesday night at 8:30pm at the Downtown Independent. RSVP to get in for free. I know I’ll be there, since I’m dying to see these videos on the big screen, even though I’ve been streaming them via Apple TV at home.


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