Creative Commons image by Luiz Filipe Carneiro Machado via Flickr

The Hidden Costs Of Mobile Gaming

on Tuesday, Nov. 26th

Android and iOS Games! The playground of ADD addled casual gamers of every age! There has never been a greater wonder: the freemium model of gaming that puts playable games into the hands of skin-flint players around the globe.

Truly, this is Gamertopia.

Of course, there are hidden costs, but you don’t have to pay them.

A report by “digital goods measurement” firm SuperData Research lays out some of those costs, and the truth looks u-g-l-y. How ugly? Look at the title:

Brace yourself for the mobile user acquisition bloodbath this holiday season” is what they called the thing.

The TL;DR? All the money that it takes to get a single user to download and start playing the game adds up, and less than 5% of those users go on to spend actual money on the games.

“With $225 in cost, you’ll need to make sure you keep those users engaged for at least two months before you start making a profit. And two months is an eon in mobile game time.”

When was the last time you played a freemium game for longer than two months?

Via Gamesindustry International


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