Noah J Nelson on Tuesday, Nov. 26th
Android and iOS Games! The playground of ADD addled casual gamers of every age! There has never been a greater wonder: the freemium model of gaming that puts playable games into the hands of skin-flint players around the globe.
Truly, this is Gamertopia.
Of course, there are hidden costs, but you don’t have to pay them.
A report by “digital goods measurement” firm SuperData Research lays out some of those costs, and the truth looks u-g-l-y. How ugly? Look at the title:
“Brace yourself for the mobile user acquisition bloodbath this holiday season” is what they called the thing.
The TL;DR? All the money that it takes to get a single user to download and start playing the game adds up, and less than 5% of those users go on to spend actual money on the games.
“With $225 in cost, you’ll need to make sure you keep those users engaged for at least two months before you start making a profit. And two months is an eon in mobile game time.”
When was the last time you played a freemium game for longer than two months?