Snapchat to Facebook: No Sale

on Wednesday, Nov. 13th

Snapchat, which is so hot with teens and other people who would rather not leave a record of their digital communications hanging around on other people’s devices right now, just fended off a $3 billion dollar offer from Facebook, according to the Wall Street Journal:

Evan Spiegel, Snapchat’s 23-year-old co-founder and CEO, will not likely consider an acquisition or an investment at least until early next year, the people briefed on the matter said. They said Spiegel is hoping Snapchat’s numbers – of users and messages – will grow enough by then to justify an even larger valuation, the people said.

Now this could just be a money thing, with Spiegel looking to hold out until the valuation is huge, or it could be something philosophical.

After all, Snapchat is essentially the anti-Facebook. Zuckerberg, Inc.’s whole philosophy involves pinning users down with a lifetime edition of the mythical “permanent record” we are all threatened with in elementary school. Snapchat’s user experience is of a transitory nature.

Not that you can really monetize on that.

Sooner or later Snapchat will have to find a way to make money. (That is soooo boring to write, can’t you just, like, post a picture of a corgi or something?-ID NOTE) The hard way would be to convince users, or some segment thereof, to pay the company directly.

The easy way would be to just sell ads. Targeted ads. Based on, say, where a user was messaging from or what they were taking a picture of. Which means that some level of user privacy would have to be “sacrificed.”

Okay. I’ve depressed us all enough now.

Follow Noah Nelson on Twitter (@noahjnelson)


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