Call of Duty Made A Billion Dollars In A Day… Or Did It?

on Thursday, Nov. 7th

When is a billion dollars in sales not a billion dollars in sales?

Well that comes down to the difference between “sell-in” and “sell-through.” The big business news in gaming this week was the announcement that “Call of Duty: Ghosts” made a billion dollars in a single day, which would best the $800 million record set by “Grand Theft Auto V”.

Only it didn’t, not really.

Publisher Activision has shipped a billion dollars worth of merchandise to stores–that’s the “sell-in” part–but the $800 million that “GTAV” made was “sell-through”. That’s units actually purchased by consumers.

There’s a reason for all this financial fiddle-faddle, of course, and that would be the earnings call that Activision had with its investors yesterday.

For more on what all this means for the games industry grab some in-depth analysis from James Brightman of GamesIndustry International.


To Build The VR Education of Tomorrow One Scholar Turns To The Past

There are plenty of folks in the education technology field who are excited about virtual reality as the next great educational tool.



We’re Closer To Our Photorealistic VR Future Than You’d Think (INTERVIEW)

A look into the virtual world of tomorrow with USC researcher Paul Debevec.


Prepare Yourselves For The Personal VR Video Revolution

Virtual Reality is rapidly approaching a watershed moment.

Ralph Echemendia

Spoiler Alert: Hollywood Isn’t Taking Cyber Security Seriously (LA Film Fest)

Tonight at the Los Angeles Film Festival, squeezed in between movies and red carpet events, a symposium on Cyber Security is being held at the Grammy Museum.

Gumroad Rentals H

Rent Video Straight From Social Media Via Gumroad

The people who brought the “Buy Now” button to Twitter are going all-in on film distribution.