Nishat Kurwa on Monday, Oct. 28th
The latest from Facebook scientists dipping into their 900 million-user-strong sample pool: you can look at a person’s network and recognize their romantic partner.
From the MIT Technology Review:
It turns out that if one of your Facebook friends—let’s call him Joe—has mutual friends that touch disparate areas of your life, and those mutual friends are themselves not extensively connected, it’s a strong clue that Joe is either your romantic partner or one of your closest personal friends.
The company says this could help them decide which posts to give extra prominence in news feeds.
Of course, what Joe sees, Joe might buy. Aside from the obvious benefits to their efforts to serve relevant advertising, the study’s authors assert this research achievement: “The results…suggest a potential expansion of existing theories of tie strength.”