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Emergency Broadcasting for the Social Media Age: Twitter Alerts

on Wednesday, Sep. 25th

Get ready: your Twitter feed is about to become an outlet for the Emergency Broadcasting System, sort of. From The Verge:

Building on previous disaster response efforts, Twitter is rolling out a feature that will let agencies broadcast messages in a crisis. The program, called simply Twitter Alerts, lets users sign up for emergency messages from agencies like FEMA, the World Health Organization, and local police departments.

Anyone who has received an Amber Alert on their smartphone can know how strange it is to have emergency services data pop into your life out of the blue.

Twitter's implementation of this data will likely be less jarring: at least you are expecting messages when you are looking at your feed. The system has a strong opt-in component for users, and looks to work differently from the Twitter ad API.

Speaking of Twitter: Follow Noah Nelson (@noahjnelson)

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