Nielsen, the TV ratings firm that is responsible for all your favorite shows getting canceled, are finally announcing a timeline for when they will add tablet and smartphone views to their ratings.
As Variety's Todd Spanger reports the firm's goal is to have the system in place for Fall 2014:
The approach, the culmination of more than three years of work, will for the first time provide a single, consistent measure of live programming viewing across both TV and digital, according to the firm. That could solve a problem that has vexed TV nets and marketers: Today, there’s no satisfactory way to harmonize data about video content and advertising viewed on TV, online, mobile and other platforms.
Yes, Fall of 2014. Just in time for your new favorite show to not get renewed.
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