Noah J Nelson on Monday, Sep. 16th
This little tidbit is interesting on two fronts: the idea itself and how it is attempting to come into the world.
The idea is Phonebloks, a design for a modular phone system by designer Dave Hakkens. The cell phones would be made up of individual components that could be swapped out like Legos in order to be customizable. It is also intended to create less waste, but that’s a hard thing to asses without actual use case studies.
What makes this doubly interesting is that Hakkens is not, at least at this moment, attempting to raise money. Instead he’s trying to get attention by using Thunderclap, a social media amplification tool. Thunderclap allows supporters to donate their social media profile to a cause, and then that cause can trigger a cascade of messages, which has the potential to get the topic trending.
The Phonebloks plan is to launch a message on October 29th. The project’s page makes the claim that 239 million people have already registered for the Thunderclap. The goal: get the attention of companies who would pursue the idea.
I have no idea if this will work–and I mean that on both the phone and messaging fronts–but it is going to be worth watching.