Data Marketers Know What You Bought Last Summer

on Wednesday, Sep. 4th

Elise Hu of NPR’s All Tech Considered has the inside track on a new site that reveals what marketers know–or THINK they know–about you.

If you’ve ever wondered just how much marketing companies know about you, whether it’s your education or income or purchase preferences, today you can see for yourself.

With the beta launch of AboutTheData.com, marketing technology company Acxiom is giving you a glimpse of the online profile your shopping habits have created for you — the one digital marketers use to sell things to you.

Hu has more at the All Tech blog. I’ve dared to punch my own numbers into the system and am now having an excellent laugh at all the things the marketers are getting wrong about me.

Follow Noah Nelson on Twitter (@noahjnelson)

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