Screencap: VHX

Digital Distributor VHX Scores Big, But Is The Bloom Off The Rose?

on Thursday, Aug. 29th

Today's must-read is the AllThingsD post about direct-to-fan video sale service VHX's new round of investment:

Funding to build out that platform comes from a new $3.2 million round led by Union Square Ventures, along with money from new investors like William Morris Endeavor; previous investors Ventures, Lowercase Capital and Alexis Ohanian are back, too.

That's fine on it's own, but the real meat is in the down-the-line analysis that suggests that the bloom may be off the rose for big names selling direct to fans, and how VHX doesn't view that as a problem.

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