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Twitter Making Bold Moves, Small Changes

on Wednesday, Aug. 28th

Twitter has been making a lot of moves lately, hiring executive talent to bolster up their sales force and media profile. Today it was announced that they were acquiring the real-time TV metrics company Trendrr. The CEO of Trendrr, Mark Ghuneim had the honors:

Curatorr, our Twitter certified product, will work with media companies, marketers, and display ecosystem partners to create compelling user experiences – continuing to pursue our initial charter of focusing on the real-time aspects of TV and media.

That's not all they're up to.

Twitter also tossed in some new user functionality today in the form of a blue line that threads up conversations on the iOS and Android apps, along with the Twitter website.

To no one's surprise user reaction appears to have been negative so far, which is entirely because the new way is strange and evil! Let us go back to the old way now now now!

Okay. It's not that bad. No one is used to it yet, and we've all seen how that cycle of unfamiliarity goes. Whether or not we will get used to it is a whole 'notherr question.

Trendrr via Venture Beat

Twitter conversations via The Twitter Blog

Additional "r's" provided by The Children's Television Workshop.

Follow Noah Nelson on Twitter (@noahjnelson)

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