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Revolt TV: Music Television for a new Generation

on Friday, Aug. 16th

When I discovered Revolt TV a few weeks back, I got really excited because it was being marketed as if it was a television network that would highlight social issues and also showcase dope music. But when I realized Sean Diddy Combs was spearheading the project, I cringed, thinking to myself, “I hope this doesn’t turn out to become another BET”.

Diddy is already known for his marketing expertise, so I was really interested in seeing how he would approach this new venture. He’ll have to make sure that it doesn’t become “Diddy TV,” seeing as how he becomes the face of everything he touches. In order to maintain the “grassroots” appeal the network is aiming for, it would be best if Diddy wasn’t the first thing that came to mind when thinking of Revolt TV.

So far, company reps have already begun the highlighting of social issues. During the Trayvon Martin trial, Revolt’s Twitter feed was flooded with conversation starters that create discussion and spreads awareness. The tweets took a strong stand in support of the Martin family, and went so far as to change their name on Twitter from #RevoltTV to #TrayvonTrial.

Another great awareness building concept from RevoltTV can be seen on itsofficial Instagram page. They put up inspirational quotes from great leaders like Stokely Carmichael (Kwame Ture), Malcolm X, and Nelson Mandela, including this cool one from KRS-One:

The platform has also delivered on the music side of things, already interviewing some of the key players behind Jay-Z’s newest album, Magna Carta Holy Grail. Revolt was also one of the very first outlets on top of all the buzz generated by Kendrick Lamar’s verse on Big Sean’s “control”. This is where Diddy and his network definitely have the upper hand on other music outlets.

“I would say this journey started me for seven years ago when MTV stopped playing music and that had a huge impact on the future of music,” Diddy told a packed house of industry execs at the Cannes Lions International Festival of Creativity. “There was also no place that was covering music in the way that if you follow sports you go to ESPN, or like CNN with news, but with music you were just thrown into the abyss.”

Revolt TV plans on doing way more than just becoming the next MTV. As one of the first networks of the social media age, Revolt TV will be multi-platform, running across television, online, and mobile, and of course, partner with leading social media networks like Facebook, Twitter, Instagram, and Youtube.

It’s always tough being the first to do anything, and with the shrinking attention spans of our generation, Revolt will either be a model of how to harness the power of the digital age or a how-to guide on becoming the Google Plus of television.

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