“White Label” Crowdfunding On the Rise

on Thursday, Aug. 15th

Great piece by The Verge's Russell Brandom on the emergence of one-off crowdfunding campaigns and the tools that power them.

(The) market for white-label crowdfunding software has seen surprising growth in recent years. InvestedIn makes crowdfunding software on a licensing model, and has hosted $31 million in crowdfunding deals since it launched in 2011. CEO Alon Goren says most of that has come in the last year. It's not much compared to the $320 million that was pledged through Kickstarter in 2012, but as crowdfunders learn more about their options, Goren thinks the independent option will become the default. "It will be a simple thing, as simple as launching a blog," he says, "It’s just a matter of time."

Follow Noah Nelson on Twitter (@noahjnelson)

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