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Facebook Begins Testing Trending Topics Today

on Wednesday, Aug. 7th

While Twitter isn’t for everyone (it’s only for the BEST people), it sure seems to be for Facebook.

Not only have they adopted hashtags and verified accounts, as of today the social media giant is testing a trending topics banner with a small number of users. As All Thing’s D writer Peter Kafka puts it, the similarities with Twitter are no coincidence:

It’s all part of a bigger push to encourage more “public” content on the site, beyond the stuff only you and your friends care about. Facebook wants you to spend more time talking about things in the news, or stuff you see on TV. And it would like you to pay attention to things your favorite celebrities do on the site.

In other words: Facebook is acting more like Twitter.

Facebook officials won’t say that out loud. They cast their moves as a response to user behavior that has existed on the site for a long time, which is reasonable enough. But some will privately concede the Twitter parallels. And Twitter management is certainly taking notice.

It only took, what, 15 years to recreate AOL? Good job, everybody.

Follow Noah Nelson on Twitter (@noahjnelson)

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