Straight out of San Diego Comic-Con comes the secret formula for creating a new media franchise, as envisioned by Robert Love and David Walker:
- Get your comic book published by Dark Horse Comics.
- Make a kick-ass live action trailer for your story, Number 13, and preview it at SDCC.
- Get the Comic-Con crowd to buzz it up on social media before your meetings in LA.
It might be a little more complex than what underpants gnomes suggest, but what do those guys know anyway?
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