Apple Ups The Ante In Location Services Fight

on Friday, Jul. 19th

The old adage amongst realtors goes a little something like this:

What are the three most important things in real estate?

Location. Location. Location.

This is getting updated in the 21st century, for mobile computing. What are the three most important things in mobile?

Location data. Location data. Location data.

Which is why, according to All Things D, Apple just plunked down an undisclosed sum for a Toronto based company that aggregates that magical stuff:

Last September, Grant Ritchie, CEO of crowdsourced location data company Locationary, penned an article for TechCrunchdescribing five challenges Apple faces as it builds out its new mapping service. Ten months later, he has become part of the effort to overcome them.

If you've been watching acquisitions over the past six months you knew something like this was coming.

It was just last month that Google snapped up the crowdsourced (I'm seeing a trend here) traffic information system Waze, a company that both Apple and Facebook were reportedly in the hunt for. That acquisition has got the Federal Trade Commission's antitrust lawyers sniffing around, but there's not way that stops Google and the other Silicon Valley titans from trying to snap up more location services.

The battle to create an always-on, realtime, seamless, smart services experience is fully engaged. It is a fight that requires mountains of information that constantly evolves. Those who can build better ways of approaching the problem, and novel uses for the data, are building the proverbial better mousetrap. With billion dollar buyouts as the cheese.

For those who are noticing the narrative arc here on the Locationary story, a little word to the wise: don't think that howling about what apple does wrong in the pages of Techcrunch will get you aquired by Cook and Company. You'll need to know how to solve some of there problems, not just point them out.

Follow Noah Nelson on Twitter (@noahjnelson)


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