The New Instagram: Bid Your Peaceful Scrolling Goodbye

on Thursday, Jun. 20th

On Thursday, Instagram unleashed to its 130 million monthly users the ability to shoot and share 15 second videos, dressed up with one of 13 special filters.

As an Instagram fanatic, this Vine-like version of the photo sharing phenomenon takes away from the simple joys the app once brought me.

Even though the tech press saw the update as a widely expected move, it completely blindsided me, your average user. Due to the success of Twitter’s Vine, I can see why Instagram execs would think it a good move, but Instagram failed to realize what it stands to lose– users who do not like long load times.

Instagram was essentially a paradox. It was an escape from the fast paced world around us…to well, the world around us, enhanced. From its nostalgic Polaroid logo, to the peaceful scrolling of one’s feed, the app seemed to slow things down just a little bit.

Which is exactly why integrating loud and fast-paced videos takes away from the Instagram experience for me. I’m not used to having an inadvertent thumb tap lead to a video and audio feed that suddenly disrupts my scrolling flow.

The biggest reason I don’t like this new “Vinegram” is because of the difficulties of loading videos on your stream. In areas with bad Wi-fi, it’s already difficult for Instagram to quickly load the photos in my feed, not to mention being able to upload my own photos. Adding video to this mix is just another slowdown factor.

This is exactly what turned me off to Vine. Don’t get me wrong, when I have a good connection, Vine provides a good experience and can be quite entertaining. But the flamboyant Vine experience is completely different from that of Instagram’s calm, cool, and collected vibe, and should be left separate. Trying to control a feed that combines will leave purists like me stuck on the sidelines.


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