Noah J Nelson on Tuesday, Jun. 4th
Those who were around San Francisco during the first Dotcom boom and bust will remember Webvan: the grocery delivery service that used a feet of distinctive vans to deliver food all over the Bay.
The idea of grocery delivery from a central warehouse isn't a horrible one, at least on paper. Which means that Amazon–the alpha predator of the retail world–has been developing a food delivery service in their native Seattle for the past half decade.
Called "AmazonFresh" the service does to the local grocer what Amazon did to the local bookseller: offer goods at ridiculously competitive prices. Reuters reports that the company plans to expand the service:
Amazon is now planning to expand its grocery business outside Seattle for the first time, starting with Los Angeles as early as this week and the San Francisco Bay Area later this year, according to the two people who were not authorized to speak publicly.
I can confirm at least this much: I saw an Amazon Fresh truck at The Grove in Los Angeles today. "As early as this week" apparently means now.
Hide your Whole Foods.
Creative Commons image by Jeff Sandquist
Follow Noah Nelson on Twitter (@noahjnelson)