Noah J Nelson on Friday, May. 24th
We tend to think of mobile video as a lark, somewhere between home movies and disposal pictures on the culture scale. Despite the incredible processing power of mobile devices–relative to their recent ancestors at least–it is easy to think of them as toys and not as serious creative tools.
This has not dissuaded filmmakers from pursuing the cinematic impulse with these tools, as recent contests like Tribeca's #6SECFILMS can attest.
Another such contest, this one backed by the online institution Mozilla, is underway: the Firefox Flicks Contest.
Details after the jump.
For the Firefox Flicks Contest Mozilla has teamed up with iPhone video app Givit, an all in one video capture and editing tool that provides a straightforward interface for making mini-movies.
What's most interesting about this contest is the judge's panel: which includes actor-director Ed Norton and The Black List founder Franklin Leonard.
The Grand Prize winner of the contest will get a trip to Los Angeles to work on a commercial for Firefox Mobile OS with judges Franklin Leonard and Couper Samuelson of Blumhouse (Sinister, Insidious) acting as producers.
Second round submissions to qualify for the Early Entry awards are due next Wednesday May 29, and the final contest submission deadline is July 31, 2013.
I know it can sound weird to the uninitiated that the prize for a contest is a job making a commercial… but that's weird only if you don't understand how LA works. I mean literally works. It's commercials all the way down, kid.
The friendly neighborhood press release follows.
Follow Noah Nelson on Twitter (@noahjnelson)
Givit Joins Mozilla’s Firefox Flicks Campaign as Exclusive Mobile Video App
Capture, Edit and Share iPhone® Video with Givit for Firefox Flicks Contest: Second Early-Entry Deadline May 29, Judges Include Academy-Award Winning Actor & Director Ed Norton
San Diego, CA – May 24, 2013 – Mozilla’s highly touted Firefox Flicks filmmaking competition (https://firefoxflicks.mozilla.org/en-US/) has tapped Givit (www.givit.com) – iPhone’s easiest app to capture, edit and share video – as the exclusive mobile video app for contestants to create amazing video right on iPhone. Making simple, powerful editing tools accessible and easy to use for anyone, Givit helps open the competition to its widest audience ever – with no professional filmmaking software or equipment required. Judges for the competition include Ed Norton, Helen Estabrook, Robert Harvey, Franklin Leonard, Catherine Ogilvie, Shauna Robertson, Gina Rodriguez, Couper Samuelson, Louie Schwartzberg and Andrzej Szajna.
Firefox Flicks is a global video competition encouraging filmmakers to educate the world on how access to web-enabled mobile devices has changed our human experience and connected culture. With Givit, it’s now even easier for anyone to pick up an iPhone or iPad® and quickly shoot, edit, add motion effects, transitions, sound tracks and instantly publish video to Facebook, Twitter or YouTube. To enter the contest, Givit users can upload edited videos from the app to the Givit cloud and transfer them to Vimeo or download them from any device.
The second round submission date to qualify for the Firefox Flicks Early Entry awards is May 29, and the final contest submission deadline for all entries is July 31, 2013. Prizes include a round-trip package to Los Angeles for the Grand Prize Winner to work with producers and judges Franklin Leonard and Couper Samuelson to professionally and collaboratively produce a Firefox Mobile OS commercial, as well as several additional cash prizes and other great rewards.
Givit will also have an exclusive @FirefoxFlicks channel within the Givit app, featuring several early stage winners and other front running entries throughout the duration of the competition. Other special features on the channel will include how-to videos with professional editing tips, topic suggestions and more. Videos for Firefox Flicks can capture any moment of real-life, feature animation, incorporate footage from other apps such as Vine or stop-motion creations – anything that shows how the mobile web has changed the way connected living is experienced.
“Firefox Flicks is an amazing opportunity to show just how powerful Givit can be in easily crafting compelling, professional-quality videos right from an iPhone or iPad,” said Greg Kostello, CEO & Founder of Givit. “We feel that Givit is democratizing video creation for the masses and we’re excited to see what kind of amazing creations Firefox Flicks contestants will create using the app.”
Givit is available for free download in iTunes, and for more information please visit www.givit.com.
Simple video creation, editing and sharing on iPhone is Givit’s primary goal – making it easier than ever for anyone to unleash the power of video, without restrictions to length, size or format. Backed by powerful, scalable cloud storage free to all users, Givit transforms how mobile video works, making it accessible to the masses. Backed by ATA Ventures and JK&B Ventures, the company is based in San Diego, CA. For more information, please visit www.givit.com and follow the company on Twitter and Facebook.