Will Yahoo! Keep Its Tumblr Promise?

on Monday, May. 20th

It's right there in the second paragraph of the press release that announced that Yahoo! has acquired Tumblr:

Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.

Tumblr CEO David Karp is staying on with the company, and this certainly solves the little problem they had: that they weren't making any money.

Funny how that "make money" comes up now and then.

How independent will Tumblr remain, however? That's the real question. As Redditors will quickly tell you Tumblr is for teh pr0n, and Yahoo! is a family friendly company.

Of course, Reddit happens to be owned by the same privately held company that owns Condé Nast, and Reddit is full of the pr0n. There is that big difference: Yahoo! is a publicly traded firm.

If Yahoo! can plug Tumblr into their advertising stream without disrupting the entire user experience this could be a win all around.

That's a mighty big "if".

Follow Noah Nelson on Twitter (@noahjnelson)


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