Noah J Nelson on Thursday, May. 16th
If you're a transmedia enthusiast you may be wondering why there's been no massive campaign rolled out around J.J. Abrams’ Star Trek Into Darkness. The Wrap has the reason:
Competing ambitions between Paramount, CBS and Abrams' production company Bad Robot over merchandising surrounding the first film in the rebooted "Star Trek" franchise led the director to curtail plans to turn the series into a multi-platform experience that spanned television, digital entertainment and comic books, according to an individual with knowledge of the dispute.
Further down the article there's quotes from transmedia luminary and Starlight Runner CEO Jeff Gomez. The author of the article even surmises that the inability to get a multi-platform experience going is what motivated Abrams to jump ship for Star Wars.
TL;DR: It’s not J.J.’s fault, his people said they fixed it!
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