gigi

“Welcome to Sanditon” Launches With A New Transmedia Platform

on Monday, May. 13th

Hey gang, I don't usually like to just drop a press release here but since it's a travel day (and there was that NPR piece earlier) I'm going to have to give in to the Dark Side for a second.

Here's the brief: Welcome to Sanditon made its debut today, with a massive Twitter push and the first video on YouTube. We talked with Executive Producer Jay Bushman about the series and transmedia a little over a week ago, and now there is the following announcement about the team behind Sanditon and TheLBD partnering with the new Theatrics platform, which will enable fans of the new show to "create (their) own characters and interact directly" with the story.

I need to dig into this, but I also need to dig into the Grapevine. Have at it:

FOR IMMEDIATE RELEASE

Pemberley Digital, Makers of

“The Lizzie Bennet Diaries” Partners with Theatrics.com for “Welcome to Sanditon”

* * * * *

Sequel to Hit Online Web Series Debuts Today

* * * * *

Theatrics’ Platform Allows Fans to Create Own Characters

and Interact Directly with Storyline

LOS ANGELES – (May 13, 2013) – “Welcome to Sanditon”, the highly anticipated sequel to the hit web series “The Lizzie Bennet Diaries” launches today on the web with a new, interactive twist: fans can create their own characters who interact directly with the storyline, thanks to the Theatrics collaborative storytelling platform.

Pemberley Digital, the company behind the popular transmedia projects, has selected Theatrics.com LLC, an interactive entertainment company, to provide a new component to the transmedia experience, complementing story and interaction on popular web platforms such as YouTube, Twitter, Facebook, and Tumblr.

While “The Lizzie Bennet Diaries” was a reinterpretation of Jane Austen’s most famous novel “Pride and Prejudice,” “Welcome to Sanditon,” is based on her unfinished manuscript "Sanditon." Austen’s final story is often the subject of “completions” by other writers, and Pemberley Digital is continuing that tradition, but in a groundbreaking, interactive way: for the first time, fans will be able to crowd source material to fuel the ongoing “Sanditon” story.

Using Theatrics.com’s collaborative storytelling platform, fans will not only have the opportunity to interact with the story, but actually be a part of it. The platform will power the in-story beta test of the fictional Domino “life-revealing” application, allowing fans to create their own characters and interact directly with the storyline offering a completely new interactive experience.

“With the recent launch of our new customer-facing storytelling platform, Theatrics.com is well positioned to collaborate with innovative partners such as Pemberley Digital, who like us, are committed to creating experimental entertainment that pushes the boundaries of audience interactive storytelling,” said Biff Van Cleve, CEO of Theatrics.com.

“Welcome to Sanditon” takes place in the beach town of Sanditon, California as it attempts to reinvent itself as a modern resort destination. Viewers will meet the residents of Sanditon and see the story unfold through Georgiana "Gigi" Darcy’s (Allison Paige) videos on the progress of the Domino beta test.

"People are constantly asking us about ‘The Lizzie Bennet Diaries’: ‘How did interaction with fans affect the story?’ And the truth is that when you're working from an amazing and well-loved story like ‘Pride and Prejudice,’ there's only so far you can stray from the original before you aren't telling a version of Austen's novel anymore.  Using ‘Sanditon’—where literally no one knows what Austen's ending was going to be—as the basis for our next project seemed like the perfect way both for us to do something new, and to be able to invite the fans to help create the town alongside us," said Margaret Dunlap, co-showrunner of “Welcome to Sanditon.”

“The Domino application became a big element in the climax of ‘The Lizzie Bennet Diaries.’ It’s really exciting to partner with Theatrics and bring a little bit of the fictional app into reality,” added the show’s other co-showrunner Jay Bushman. 

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About Pemberley Digital and Welcome to Sanditon

Pemberley Digital started as a fictional corporation in “The Lizzie Bennet Diaries” but is now the name of a real-world company, established to produce further boundary-pushing entertainment projects.

Pemberley Digital’s “Welcome to Sanditon” was created by Executive Producers and Co-Showrunners Jay Bushman and Margaret Dunlap. Dunlap was the Co-Executive Producer on “The Lizzie Bennet Diaries,” and Bushman was the project’s Transmedia Producer. 

For more information on Pemberley Digital and “Welcome to Sanditon” visit:

Youtube: http://youtube.com/PemberleyDigital

Web: http://welcometosanditon.com

Facebook: http://facebook.com/PemberleyDigital

Twitter: http://twitter.com/SanditonSeries

Tumblr: http://pemberleydigital.tumblr.com

About Theatrics.com

With offices in Houston and Los Angeles, Theatrics.com is an interactive entertainment company offering a collaborative video storytelling platform that easily enables creators to incorporate and manage user generated content. The Theatrics.com toolset provides creators the ability to push the boundaries of storytelling by controlling the story, characters, and vision, while the audience adds their own creativity by performing in the show and interacting with the story and other users.  Theatrics partnered with USA Network for the launch of “PSYCH The S#cial Sector” and produced its first series, “Beckinfield,” as proof of concept. For more information, please visit: www.theatrics.com.

About The Lizzie Bennet Diaries

“The Lizzie Bennet Diaries” is an American web series adapted from Jane Austen's “Pride and Prejudice” where the story is told by Lizzie Bennet in the form of a video blog as she narrates the trials and tribulations of her family life, then expanded through characters' use of Twitter, Tumblr, and other social media platforms. Created by Hank Green and Bernie Su, the series starred Ashley Clements, Julia Cho, Mary Kate Wiles, Laura Spencer, and Daniel Vincent Gordh.

The story ran from April 2012 through March 2013, and was revolutionary for combining web video and social media in a way never before seen for a literary adaptation. The show has so far amassed almost 40 million views and more than 200,000 subscribers.

The series won Streamy Awards for “Best Interactive Series” and “Best Comedy Writing,” and was named the “Best Social Media/Interactive Experience” by the International Academy of Web Television. Its recent Kickstarter campaign raised an unprecedented $462,000 from 7,100 fans—nine times more than the initial goal—and is currently the fourth most successful film/video campaign in the history of Kickstarter.

For more information, please visit: www.lizziebennet.com.

MEDIA CONTACT

Samuel Threadgill

MPRM Communications for Theatrics.com

(323) 933-3399

sthreadgill@mprm.com

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