Hollywood’s King of the Data Nerds Weighs in On Iron Man

on Friday, May. 10th

It's a little bit freaky to think that blockbuster movies can be broken down into an algorithm. That's how most folks–yours truly included–took the recent New York Times article about data based script consultant Vinny Bruzzese.

In a post by Nicole Laporte at Fast Co.Create Bruzzese counters that perception:

“It’s consulting; it’s an evaluation of playability. It isn’t cookie-cutter, and it’s not an algorithm,” he says, describing how he and his colleagues judge aspects of a screenplay–themes, narrative arcs, character traits–based on how movies with those same traits have performed in the past. For instance, bowling scenes “tend to pop up in films that fizzle,” according to the article. (The Big Lebowski is apparently a big exception.)

Then Bruzzese goes on to give four reasons that Iron Man 3 works better than Iron Man 2and, gosh darnit, he sounds perfectly reasonable. Read 'em and nod your head.

So much for hyperbole, y'all.

(I will point out that The Big Lebowski was a flop at release, and only achieved cult status in the years that followed.)

Follow Noah Nelson on Twitter (@noahjnelson)


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