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Measuring The Impact of Media

on Monday, Apr. 29th

The University of Sourthern California's Annenberg School for Communication and Journalism is firing up a new project that seeks to measure the impact of media. From theNew York Times:

With $3.25 million in initial financing from the Bill and Melinda Gates Foundation and the John S. and James L. Knight Foundation, the college’s Norman Lear Center is about to create what it is calling a “global hub” for those who would measure the actual impact of media — journalistic, cinematic, social and otherwise.

This is about something more than counting pageviews and "likes". The researchers are going to develop new metrics to gauge how much real world impact–related searches for information, politcal action, etc.–a given piece of media generates.

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