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Gawker Reborn. Again.

on Tuesday, Apr. 23rd

Gawker Media relaunched their flagship site yesterday with a new comment/publishing system and a dedication to the motto:

"Honesty is our only virtue"

On that note: a new Gawker layout/philosophy is like a new iPhone. They come along every year, but have they fundamentally changed our relationship to anything since they launched the first time?

Although the new comment system Kinja is… well it's slightly different. Something the family of sites seems to have been reaching towards for years.

Here's the big question for Gawker: can they regain the clout they've lost to BuzzFeed without relying on the sheer volume of meme-pander that Buzzfeed does? Or are they stuck with the choice of dumbing down further or reaching for relevance and losing readers?

Let us be honest: the blogosphere is kinda lame these days, y'all.

Follow Noah Nelson on Twitter (@noahjnelson)

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