Kickstarter’s New “Video Mode” is the Most Dangerous Thing Online

on Wednesday, Apr. 17th

For my wallet, that is.

Today on its blog Kickstarter announced a new “Video Mode“, which allows for easy breezy viewing of pitch videos. The new modes takes up the full browser window or your whole screen, your choice.

Every live pitch video is connected to the system, and an overlay that lets you shuffle to the next project is only a mouseover away. I’ve already stumbled on multiple projects that appear worthy of backing… and I’ve started to make pledges. Oof. Time to negotiate a pay raise.

This isn’t quite a frictionless browsing environment, the overlay is a little less responsive than I’d like and for some reason the same video pops up for me whenever I start the mode up. (Pictured.) Still: there’s a real “channel surfing” vibe that comes with this mode that is entertaining in and of itself.

Have fun… and try not to blow your tax return.


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