Disney Does The Fan Generated Content Thing, Too

on Thursday, Apr. 11th

So earlier today I waxed poetic about EVE Online and how the company behind it, CCP, is using feedback from fans and user generated content to help define its ficitonal universe.

What should I find warming my inbox but a pitch by Disney for their new “Kingdom Keepers Insider app”.

This groundbreaking app will give fans the ability to follow along as Ridley Pearson writes, voting on plot points, character involvement, and locations – even contributing ideas for dialogue!

Now I had no idea what Kingdom Keepers was until about five minutes ago, and I’m definitely not the target demographic for a kids fiction series about the holographic dream projections of teenagers who fight Disney villains for control of the theme parks and cruise ships.

Okay, I was ONCE in that demographic, but that was at least a year ago.

What’s fascinating here is that at the very least there is an attempt to create the appearance of direct interaction between creator and audience. This for a work that is aimed squarely at a generation that has never known a world without the internet.


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