Noah J Nelson on Friday, Mar. 29th
The National Film Board of Canada have been crafting one fascinating transmedia experience after another. Last year’s Bear 71 was an immersive film experience that communicated the plight of wild bears in human populated areas. It really wowed us at Sundance.
The NFB’s next big installation project is A Journal of Insomnia, and it will make its debut at the Tribeca Film Festival’s inaugural Storyscapes venue.
We were lucky enough to have Tribeca’s Ingrid Kopp announce that fact during our recent Google Hangout, and now more details about A Journal of Insomnia have come to light thanks to an NFB press release:
“New media” is a term that gets used a lot, but in the case of NFB Interactive, the words resonate like never before. A Journal of Insomnia offers a unique, immersive experience in the subject of sleep deprivation—a universal and wide-ranging affliction that is all too often ignored. Insomniacs are both spectators and actors in this unprecedented interactive fresco that combines hundreds of personal reflections on sleepless nights, gathered online from insomniacs around the world since fall 2012. A Journal of Insomnia allows visitors to experience the condition for themselves and aims to replace the shame felt by insomniacs with a sense of control.
The original idea for the project comes from Hugues Sweeney, Executive Producer of NFB French Program’s
Digital Studio in Montreal. Hugues explains that, “This is not a traditional Web documentary. It is a genuine attempt
to push the boundaries of the genre by merging art and design with technology and social media, to create a new
vocabulary and grammar for visual storytelling. That is why we are delighted to premiere the project at the Tribeca
Film Festival. They share our vision and mission. They also want to reinvent the cinema.”
The project will make its public debut on April 18th at Tribeca’s Storyscapes.