Noah J Nelson on Tuesday, Mar. 19th
It doesn’t get more nuts and bolts than this post-mortem on videoblogger Ze Frank‘s Kickstarter campaign.
Ze Frank had a big following in the mid-aughts, and his fans were looking forward to what he would do next. With some encouragement from Kickstarter, he tried a few things out with his campaign: like running it for only 11 days.
He’s assembled his thoughts, and those of his project manager, in a lengthy blog post filled with facts, figures, insights, and notes on what Kickstarter can do better. I wasn’t kidding about this being a must read. For example:
:: HUNCH :: In my experience backing other project, I have noticed a tendency to give updates related to trying to get more money – “We are almost there, help me raise another X amount.” I don’t think this is a good strategy. You are speaking to people that have already supported you, and if you want them to promote you further I think you owe it to them to come up with new interesting and fun things to share instead of just asking them to restate your cause . I would think foremost about giving back, and then about creating new, shareable media.
Update: It has been pointed out that this is from last year… almost exactly a year ago. However I’ve still seen similar criticisms of the messaging system that are dated as recently as last month.