Noah J Nelson on Wednesday, Mar. 13th
Think of it as the equivalent of Amazon’s Kindle Direct publishing program. Instead of seeking out a publisher to support his or her work, a suitably inspired comic creator can market the work to ComiXology’s users. ComiXology promises a 50/50 split on the profits: net on mobile sales, and gross (less credit card transactions) from their website.
ComiXology bears a touch of risk here: every comic and graphic novel that is approved by its submissions department is then adapted to a panel-by-panel* viewing format. This is not an instantaneous process, and the last time I checked the company uses real, live, breathing people to do this work.
ComiXology is already the iTunes of comics, but this move is about more than expanding to help independent creators reach established comics fans. There’s a real chance here for this program to discover brand new audiences for comics who aren’t interested in the “tights and fights” formula. Not that there’s anything wrong with superheroes. They’re just not everyone’s cup of tea. [Disclosure: the latest issues of Superman and Batman are right next to my laptop.]
*It’s more complicated than that, but for the sake of brevity let’s just think of it that way.