The Age Old Transmedia Question, Put to Rest (Maybe)

on Friday, Jan. 25th

Is Transmedia just marketing?

Mike Vogel, creator of Phrenic and writing for This is Transmedia, says no:

If you go into Google docs and start typing a new document, does it matter if you’re writing a novel or a marketing strategy? The technology platform doesn’t care, but your intent determines what you end up creating.

Platforms don’t matter for transmedia, they only exist to tell the story. A transmedia project won’t be interesting simply because it uses multiple platforms, it’s interesting because of how it tells a story using those platforms.

I’m always shocked by how many people underestimate intent. (h/t Nick DeMartino)

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