Junk Food Companies Getting Fat Overseas

on Wednesday, Jul. 27th

Certain brands of food and beverages might be trying to clean up their act for an increasingly health-conscious America, or even hurting in the revenue department because Americans are making healthier choices, but that doesn’t say anything about their business profits overseas.

According to an article on Food Politics, companies like McDonald’s, PepsiCo and Coca-Cola are seeing an increase in their revenues due to bumps in sales in other countries.

McDonald’s, for example, reported a 16 percent increase in total revenue compared to the same fiscal quarter last year, all due to “sales throughout the world.”

PepsiCo saw an 18 percent increase in net income due to boosted sales in “emerging markets.”

Finally, Coca-Cola experienced an 18 percent increase in income. Specifically, sales rose in Latin America, Europe, Eurasia, Africa, and the Pacific Region. Food Politics reports:

“Growth in China was 24%, in Russia 17%, and in Mexico 7%. In contrast, North American volume recorded a growth of a measly 1%.”

First Lady Michelle Obama’s campaign against child obesity, and her push for a healthier America, seems to have forced companies like these to be creative in their marketing and distribution.

Via The Atlantic.


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