Robyn Gee on Thursday, Jul. 14th
At the TED Global 2011 conference in Scotland today, renowned street artist JR presented an update on his Inside Out project – an over-sized photo-gallery of ordinary people that goes on display… anywhere you want.
The Inside Out website allows you to upload a photo, comment on the photo or make a statement about life in general, and then receive a giant poster of this photograph in the mail – which you are encouraged to paste on a public surface. Check out the trailer for the project above.
JR won a $100,000 TED prize last fall for this project, and the team’s video documentary episodes are now available on YouTube. The first episode describes how the project manifested itself in Tunisia. Previously, the Tunisian people were used to seeing only one portrait in public – that of the country’s leader. The Inside Out project tried to reverse the imagery in public places, by posting giant photographs of the Tunisian people on buildings, stairways, and windows.
JR describes his art as “pervasive.” He loves turning everyday people into artists themselves. The bio on his website reads:
“People who often live with the bare minimum discover something absolutely unnecessary. And they don’t just see it, they make it. Some elderly women become models for a day; some kids turn artists for a week. In that Art scene, there is no stage to separate the actors from the spectators.”