Pair: An App For Intimacy, An Excuse For Snark

Noah J Nelson on Thursday, Jun. 28th

Opinions in the Game of Buzz belong to Noah Nelson and Noah Nelson alone. We wouldn’t have it any other way.

The other day, while openly musing on Twitter, I asked if anyone had used the Pair app. This is an app that attempts to create a “social network for two” if you will. Begging the question of “who needs this when we have text messaging?” Pair has at least one, kinda, nifty feature: when you and your S.O. are on the same page you can see a ghost of their thumbprint. Touch your thumb to theirs and both phones vibrate. Thumbkiss. Aw. (Barf.)

Anyway, I was wondering about this because: a) I had never heard of this. Easy to overlook when there are a half million apps in the world and b) it was being used by people from Glassboard– which I had heard of months ago– to describe what they were bring to accomplish with their Glassboard 2.0. Glassboard also uses Path as an example for what they are trying to do. Path is another struggling social app.

Perhaps Glassboard should stop trying to compare itself to other social apps. I’m just sayin’ is all.

Long story short: someone heeded my cry for attention plea for help. Vehicle Media, an interactive marketing firm, sent me a write-up on Pair. Can’t say for certain that they are a neutral party– marketing firm, heyo!– but there’s a proper portion of snark in the blog post:

Can you Pair with multiple people? Yes, you just need more than one email address. You can sign in and out of the app with one or several emails. So, if polyamory (or cheating) is your thing, it is possible. Just don’t get confused and send a doodle to or Thumbkiss the wrong person!

The moral of the story: Twitter works. This other stuff… eh…

Now kindly GET OFF MY LAWN!

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