Lighting Is An Underestimated Art

on Tuesday, Apr. 16th

Over the weekend I was having a conversation about the new Academy of Motion Picture Arts and Sciences Museum that’s been announced. Specifically we were talking about the interactive exhibits. My companion expressed disgust at that kind of thing for a museum ostensibly about an art form.

I countered that people don’t appreciate what goes into something as complicated as filmmaking until they get some hands on experience with it themselves. Film lighting, in particular, is underestimated by pretty much everyone who hasn’t tried to make a video look halfway decent.

So you can imagine how delighted I was when BoingBoing’s Rob Beschizza posted this teaser for an upcoming music video today. Here’s the power of light, kids.

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Tribeca’s Storyscapes Returns For An Epic Second Year

The Tribeca Film Festival leapt into the vanguard of transmedia art last year with the inaugural edition of Storyscapes, an event led by TriBeCa’s Director of Digital Initiatives Ingrid Kopp.

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Simple Machine Announces Micro-Festival Grants

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Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets

Disclosure: I’m one of the organizers of Transmedia LA, so take any excessive positivity with a grain of salt.

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First Ever Crappy Awards Target SF’s Tech Industry

Inspired by the sly tradition of the Razzie Awards, which commemorate the worst of Hollywood, San Francisco fair housing advocates are kicking off “The Crappy Awards” tonight in the city’s art’s district.

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Image Disruptor: Flag Looks To Upend Photo Printing Through The Magic of Free

Flag, a photo printing start-up that is holding a barnstorming 14-day Kickstarter campaign right now, turned up on my radar this week thanks to John Gruber’s Daring Fireball.

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