Disney Gets Ready to Give Grants For Transmedia

Noah J Nelson on Wednesday, Oct. 17th

The Walt Disney Company is looking to give away a bunch of money and support to transmedia storytelling projects.

The initiative is called “Living Worlds“, and is spearheaded by Disney’s Imagineering Research & Development division. Its purpose: “to expand the art of transmedia storytelling by encouraging designers to bring their own immersive stories to life.”

The project, which was announced today at the StoryWorld 2012 conference in Los Angeles, will see its website launch on Monday.

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