Follow Up: New Kickstarter Rules Clarified
Noah J Nelson on Friday, Sep. 28th
Just a quick follow up on last week’s news that Kickstarter was changing the rules for their Hardware and Product Design categories. The new rules required that creators were “limited to photos of the prototype as it already exists.” In that piece we wrote:
We made a request for clarification from Kickstarter as to whether the “renderings” clause precluded blueprints and other design sketches as well as CAD models of products and other mock-ups. If all such visual representations are barred, this may prove to be an over-correction on the part of Kickstarter. Without some sense of what the final product is supposed to look like, backers wouldn’t be able to make a fully informed decision about a project.
Kickstarter has since clarified the rules in both a FAQ update and in an email to us here at Turnstyle:
To clarify, we mean photorealistic renderings of a product concept. Technical drawings, CAD designs, sketches, and other parts of the design process will continue to be allowed. Seeing the guts of the creative process is important. We love that stuff. However renderings that could be mistaken for finished products are prohibited.
To editorialize for a moment: this is exactly the clarification we were hoping for.
