Nishat Kurwa on Thursday, Aug. 2nd
Yesterday, we tracked Socialcam’s rise as a competitor to native mobile video apps for smartphones. YouTube has been the leader in online user-generated video, but that lead position hasn’t translated to mobile creation. Only about four percent of the videos uploaded to YouTube are mobile.
In the podcast above, I spoke with Francisco Varela, YouTube’s Director of Global Platform Partnerships, about its evolving mobile strategy. As Socialcam’s Michael Seibel did in our interview this spring, Varela emphasized YouTube’s focus on enabling more video creators and frictionless sharing of what they make.
He also said that YouTube is expanding mobile video in emerging global markets like Brazil and India where the environment is similar to the U.S. mobile video space four years ago. Varela said YouTube is working with operators in these countries to bring down the price points of data plans and enable a smooth mobile experience for a growing user base.