Best of: The Complete Crowdfunding 201

on Thursday, Jul. 5th

We’re taking a little well earned R&R this week, but we’re still thinking about you, loyal reader. So we’ve gathered some of our favorite posts from the past year into these handy-dandy Best of Turnstyle News pages. One for every day this week.

Filmmaker and blogger Lucas McNelly knows a thing or two about crowdfunding and Kickstarter. He financed his “A Year Without Rent” project using the the site and has risen to prominence in the indie film scene as an expert on crowdfunding campaigns. So it was a no-brainer that we turned to Lucas when we wanted to start a column taking an in-depth look at what makes crowdfunding campaigns tick, and where they go wrong.

Presenting the complete Crowdfunding 201 [UPDATED August 30th, 2012]:

Best Friends Forever- Brea Grant’s post apocalyptic road movie.

Capturing an ‘Impasse’- how a Twitter narrative became a short.

Learning From Your Mistakes- one project turns around its big problem.

Making Your Campaign An Event- turn weaknesses into strengths.

Matthew Lillard Talks Campaign Secrets of “Fat Kid”- 90′s icon and indie filmmaker Matthew Lillard on the campaign for his feature “Fat Kid Rules The World”.

Anatomy of a Failure- a frank and open discussion with the team behind “617 The Series”.

How’d They Do That?- the surprising campaign for the documentary “I’m Fine, Thanks”.

Seth Godin’s Miracle Campaign is No Miracle- the title says it all.

Movie Cloud’s Messaging Problem- a look at filmmaking guru Dov Simen’s ambitious but struggling campaign.

By The Numbers- what Lucas looks for when analyzing a campaign.

Once More Unto The Breach?- Lucas reflects on some options for a campaign he was involved in that failed to reach its goal.

BONUS: Crowdfunding 101: Ten Things You MUST Do- Lucas and Noah each bring five essential crowdfunding tips to the table.


Tribeca’s Storyscapes Returns For An Epic Second Year

The Tribeca Film Festival leapt into the vanguard of transmedia art last year with the inaugural edition of Storyscapes, an event led by TriBeCa’s Director of Digital Initiatives Ingrid Kopp.



Simple Machine Announces Micro-Festival Grants

We’ve been keeping up with Simple Machine, the independent film curation tool for festival and art house programmers, since running across their booth at South By Southwest last year.


Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets

Disclosure: I’m one of the organizers of Transmedia LA, so take any excessive positivity with a grain of salt.


First Ever Crappy Awards Target SF’s Tech Industry

Inspired by the sly tradition of the Razzie Awards, which commemorate the worst of Hollywood, San Francisco fair housing advocates are kicking off “The Crappy Awards” tonight in the city’s art’s district.


Image Disruptor: Flag Looks To Upend Photo Printing Through The Magic of Free

Flag, a photo printing start-up that is holding a barnstorming 14-day Kickstarter campaign right now, turned up on my radar this week thanks to John Gruber’s Daring Fireball.