Best of: The Complete Crowdfunding 201

on Thursday, Jul. 5th

We’re taking a little well earned R&R this week, but we’re still thinking about you, loyal reader. So we’ve gathered some of our favorite posts from the past year into these handy-dandy Best of Turnstyle News pages. One for every day this week.

Filmmaker and blogger Lucas McNelly knows a thing or two about crowdfunding and Kickstarter. He financed his “A Year Without Rent” project using the the site and has risen to prominence in the indie film scene as an expert on crowdfunding campaigns. So it was a no-brainer that we turned to Lucas when we wanted to start a column taking an in-depth look at what makes crowdfunding campaigns tick, and where they go wrong.

Presenting the complete Crowdfunding 201 [UPDATED August 30th, 2012]:

Best Friends Forever- Brea Grant’s post apocalyptic road movie.

Capturing an ‘Impasse’- how a Twitter narrative became a short.

Learning From Your Mistakes- one project turns around its big problem.

Making Your Campaign An Event- turn weaknesses into strengths.

Matthew Lillard Talks Campaign Secrets of “Fat Kid”- 90′s icon and indie filmmaker Matthew Lillard on the campaign for his feature “Fat Kid Rules The World”.

Anatomy of a Failure- a frank and open discussion with the team behind “617 The Series”.

How’d They Do That?- the surprising campaign for the documentary “I’m Fine, Thanks”.

Seth Godin’s Miracle Campaign is No Miracle- the title says it all.

Movie Cloud’s Messaging Problem- a look at filmmaking guru Dov Simen’s ambitious but struggling campaign.

By The Numbers- what Lucas looks for when analyzing a campaign.

Once More Unto The Breach?- Lucas reflects on some options for a campaign he was involved in that failed to reach its goal.

BONUS: Crowdfunding 101: Ten Things You MUST Do- Lucas and Noah each bring five essential crowdfunding tips to the table.


The Good And Bad Memes In #Ferguson Race Conversations

A friend of mine launched a depressing conversation recently, and asked me how much I think he is worth.



Amazon Joins Mobile Payment Game, But Have They Lost The Magic Touch?

Once upon a time it seemed that Amazon could have been destined to be that rare company that could do no wrong.


Augmented Reality: German Firm Shows Off Touch Based UI

We seem to be on a collision course with wearable computing.


Will VR’s Killer App Make You Sick?

Polygon’s Ben Kuchera has a close-in look at the design philosophy going into Eve: Valkyrie, the “killer app” for virtual reality systems.

Image: Rachel I. Berman (Alice); Publicity image by Darial Sneed for Then She Fell.

Immersive Cinema And The Age of Voxelpunk

In the wake of the Facebook acquisition of Oculus VR the issue of the future of virtual reality beyond games has stepped into the media spotlight.