We’re taking a little well earned R&R this week, but we’re still thinking about you, loyal reader. So we’ve gathered some of our favorite posts from the past year into these handy-dandy Best of Turnstyle News pages. One for every day this week.
Transmedia. A word both loved and loathed by Hollywood executives and Madison Avenue marketers. The art and science, if you will, of making all our disparate media technologies work together to articulate an over-arching vision. Well, when it’s done right at any rate.
What excites us most about transmedia here at Turnstyle is that it is a new frontier. A still uncharted territory that is constantly evolving in practice, content and theory. Even the definition is constantly morphing. Yet that is probably the least interesting thing about transmedia. It’s the work and the people who are doing it that are the most exciting. Here’s some of the highlights from the year so far:
New Media Breaks Through: Fourth Wall Studio Launches RIDES– The Culver City based Fourth Wall Studios is on the cutting edge of transmedia. This report, which was turned into a Marketplace piece, peeks behind the curtain of the studio to show how the creators of the Alternate Reality Game genre are looking to use their storytelling mojo to reach a broader audience.
Transmedia @ WyrdCon: Interviews– Some of the best and brightest minds in transmedia were brought together in Costa Mesa for a series of panels. While there we harvested some quick interviews that reveal the eldritch ties between transmedia and that red-headed step child of the geek universe: Role Playing Games. Featuring Jeff Gomez of Starlight Runner Entertainment, Alison Norrington of the StoryWorld conference, and Mickey Neilson of Blizzard Entertainment.
CLANG!– Okay so this isn’t really one of OUR best pieces. It’s just a whole lot of fun. Check out the video for a Kickstarter campaign from author Neal Stephenson for a sword-fighting video game set in the Foreworld universe. This is part of a larger DIY-style transmedia project that Stephenson, fellow author Greg Bear and a host of others are working on at the Subutai Corporation. We talked with Subutai CEO and Chief Creative Officer Mark Teppo back in 2010, on the eve of their first project being launched.
Unveiling the Mystery of ‘The Institute’– perhaps the best known “art of art’s sake” Alternate Reality Game is the fabled “Games of Nonchalance”. A multi-year project that featured the fictional and sinister “Jejune Institute” that was documented by filmmaker Spencer McCall. We got to sit in on a sneak peak of the film, which should be hitting the festival circuit this year, and interviewed McCall in the wake of the screening.
Inside the Mind of “Bear 71″– transmedia doesn’t have borders of any kind, really. This interactive documentary produced by the National Film Board of Canada was present at Sundance’s New Frontier gallery this year. We spoke with co-director Jeremy Mendes about this moving blend of documentary footage and user directed discovery.
Bonus from 2011:
Storytelling’s Next Step is a Pandemic– still a favorite here at the office, this is a look at transmedia pioneer Lance Weiler’s Sundance 2011 project Pandemic 1.0. If you want to see where things are going, you need to look back at this piece.