Noah J Nelson on Thursday, Jun. 28th
Don’t call it a pivot!
Blip.tv is adding in-house produced original content to their repertoire as part of their strategy. The site, which started as an aggregator of content and has been developing as a destination site for web-series, announced this week that it will be forming Blip Studios to create original work. As Ryan Lawler of TechCrunch reports this is more of an evolution than a sea change:
Blip Studios will work directly with web video producers to help create high-quality original series, which it will then distribute through various partners and channels. The new studio venture will be focused specifically on helping its content partners increase the production value of their shows, and also provide them with assistance around audience development and distribution. In addition, the company is looking to increase monetization of these shows by interfacing with brands around sponsorships and branded content.
Steve Woolf, who was VP of Content at the company will become President of Blip Studios.
Just about everyone who holds an online video property is getting into producing original content– YouTube famously seeded $100 million to partners this year and is opening up the YouTube Next Lab studio space in Playa Vista this Fall.